Michael Carter, Digital Product Designer
Michael Carter, Digital Product Designer
Michael Carter, Digital Product Designer

Scaling Web3 brands from 0 → 1 and beyond.

I’m Shivangini Agarwal, a marketing leader with 7+ years scaling exchanges, Layer-1s and DeFi protocols. I blend storytelling, GTM strategy and data to drive adoption, retention and real growth.

Events & Speaker Sessions

Invited speaker and panelist at global Web3 conferences including Token2049 Singapore and multiple community-led events. I’ve also hosted numerous VIP-exclusive gatherings, bringing together VCs, founders, and ecosystem leaders to drive meaningful conversations.

Events & Speaker Sessions

Invited speaker and panelist at global Web3 conferences including Token2049 Singapore and multiple community-led events. I’ve also hosted numerous VIP-exclusive gatherings, bringing together VCs, founders, and ecosystem leaders to drive meaningful conversations.

Shivangini is a Rockstart. She is Attitude Max besides having a very strong understanding of Brands. Someone you can rely on to get things done. She helped build the brand CoinDCX and helped CoinDCX become the top brand in India in the crypto space. She is highly empathetic and dedicated to her work. She is amazing to work with and a great human being to know.


Ramalingam Subramanian

Founder at AssetWorksAI

Shivangini is a Rockstart. She is Attitude Max besides having a very strong understanding of Brands. Someone you can rely on to get things done. She helped build the brand CoinDCX and helped CoinDCX become the top brand in India in the crypto space. She is highly empathetic and dedicated to her work. She is amazing to work with and a great human being to know.


Ramalingam Subramanian

Founder at AssetWorksAI

Shivangini is a Rockstart. She is Attitude Max besides having a very strong understanding of Brands. Someone you can rely on to get things done. She helped build the brand CoinDCX and helped CoinDCX become the top brand in India in the crypto space. She is highly empathetic and dedicated to her work. She is amazing to work with and a great human being to know.


Ramalingam Subramanian

Founder at AssetWorksAI

10+ happy clients

5+ years of experiences

7+ years in Web3 completed

Trusted by many

4+ brands built

5M+ customers onboarded

7+ years in Web3 completed

Trusted by many

4+ brands built

5M+ customers onboarded

7+ years in Web3 completed

Trusted by many

Marketing solutions that elevate Web3 brands and communities.

I help startups and protocols go from idea to adoption with a mix of strategy, creativity, and data-driven execution.

How it works

A simple and efficient workflow to bring your vision to life. From the first call to final delivery, every step is designed for clarity and efficiency.

1

Discovery & Alignment

I start by understanding your product, vision, and goals, mapping the market, target audience, and positioning.

1

Discovery & Alignment

I start by understanding your product, vision, and goals, mapping the market, target audience, and positioning.

1

Discovery & Alignment

I start by understanding your product, vision, and goals, mapping the market, target audience, and positioning.

2

Strategy & GTM Design

I design a tailored go-to-market plan: messaging, campaigns, channel mix, community approach, and partnerships.

2

Strategy & GTM Design

I design a tailored go-to-market plan: messaging, campaigns, channel mix, community approach, and partnerships.

2

Strategy & GTM Design

I design a tailored go-to-market plan: messaging, campaigns, channel mix, community approach, and partnerships.

3

Creative & Campaign Buildout

Develop narratives, content, and campaign assets (blogs, social, PR, influencer strategy) to tell your story effectively.

3

Creative & Campaign Buildout

Develop narratives, content, and campaign assets (blogs, social, PR, influencer strategy) to tell your story effectively.

3

Creative & Campaign Buildout

Develop narratives, content, and campaign assets (blogs, social, PR, influencer strategy) to tell your story effectively.

4

Launch & Amplification

Coordinate with exchanges, partners, KOLs, and communities to maximize visibility and adoption on launch day.

4

Launch & Amplification

Coordinate with exchanges, partners, KOLs, and communities to maximize visibility and adoption on launch day.

4

Launch & Amplification

Coordinate with exchanges, partners, KOLs, and communities to maximize visibility and adoption on launch day.

5

Growth & Optimization

Post-launch, I track KPIs (adoption, engagement, TVL, signups), double down on what works, and refine for sustainable growth.

5

Growth & Optimization

Post-launch, I track KPIs (adoption, engagement, TVL, signups), double down on what works, and refine for sustainable growth.

5

Growth & Optimization

Post-launch, I track KPIs (adoption, engagement, TVL, signups), double down on what works, and refine for sustainable growth.

FAQs

Answers to common questions to help you understand the process and how we can work together

I'm here to help you

Are you open to full-time or freelance opportunities?

Yes, I’m open to both full-time roles with impactful Web3 brands and freelance/consulting projects where I can drive growth or craft GTM strategies.

What’s your typical project scope as a freelancer?

What do you need from me to get started?

Can you align with existing brand guidelines / teams?

Do you provide post-project support?

What’s the best way to reach you?

I'm here to help you

Are you open to full-time or freelance opportunities?

Yes, I’m open to both full-time roles with impactful Web3 brands and freelance/consulting projects where I can drive growth or craft GTM strategies.

What’s your typical project scope as a freelancer?

What do you need from me to get started?

Can you align with existing brand guidelines / teams?

Do you provide post-project support?

What’s the best way to reach you?

I'm here to help you

Are you open to full-time or freelance opportunities?

Yes, I’m open to both full-time roles with impactful Web3 brands and freelance/consulting projects where I can drive growth or craft GTM strategies.

What’s your typical project scope as a freelancer?

What do you need from me to get started?

Can you align with existing brand guidelines / teams?

Do you provide post-project support?

What’s the best way to reach you?