Project Overview & Objectives

CoinDCX was featured on Discovery Channel in a show about India’s startups / tech founders, telling the story of two founders and how they built India’s first crypto unicorn (CoinDCX). The goal of the feature:

• Position CoinDCX and its founders as credible, visionary leaders in fintech / crypto

• Expose the brand to a mainstream, non-crypto audience

• Build trust and legitimacy with new audiences who might be wary of crypto

• Use the video as a content asset (promo, social, press) to amplify credibility

Your Role & Leadership (What You Led)

• Coordinated with Discovery producers / media partners to pitch the story angle and brand positioning

• Shaped the narrative and messaging for the segment (key talking points, founder story, brand vision)

• Managed media logistics: interviews, scheduling, scripting, branding assets for the shoot

• Planned amplification: social cutdowns, teasers, cross-channel promotion

• Measured impact: traffic spikes, mentions, inbound queries, brand sentiment after airing

Metrics & Outcomes

• Media reach / viewership: The feature aired on a mainstream TV network (Discovery), reaching an audience beyond crypto / fintech circles.

• Brand uplift / credibility: Having a feature on Discovery is a strong “legitimacy badge” you can use in pitches, decks, and social assets.

• Content repurposing: You likely created shorter clips, promos, and social content from the core video to distribute across YouTube, LinkedIn, X, etc.

• Inbound interest / PR momentum: After airing, you might have seen increased media queries, partnership interest, website traffic spikes, etc.

• Narrative reinforcement: The video helps anchor the founder narrative, trust signals, and aspirational brand story.

Key Learnings & Playbook Insights

• Traditional media features can greatly amplify trust, especially in sectors like crypto that suffer from skepticism

• When backing into mainstream, simplify the narrative — make the story about human ambition, values, not just technical jargon

• Always plan for downstream content — teasers, social edits, blog recap, email highlights

• Use media exposure as a trigger for other campaigns (e.g. “as seen on Discovery” on website, pitch decks)

• Track both near-term (traffic, coverage) and long-term impact (brand equity, partnerships)