Shivangini Agarwal – 8+ years turning complex tech into stories that people trust, talk about, and adopt. From India's first crypto unicorn to global blockchain protocols.
Shivangini – Gini to anyone who's tried saying the full name in a hurry. My instinct is not just to announce what's new – it's to help people understand why it matters. I combine editorial precision with operator thinking: understand the product, identify what the audience cares about, build the story, and execute without losing nuance.
Over 8+ years I've led marketing for India's first crypto unicorn, scaled protocols to $2B+ TVL, and built communities of 700K+ – always at the intersection of powerful technology and public understanding.
As one of the earliest hires, I built the brand and communications strategy for India's first crypto unicorn – shifting public perception of crypto from "illegal" to "trustworthy" through mass-market campaigns, creator partnerships, and educational storytelling during peak regulatory uncertainty.
I've led event strategy across the global Web3 circuit – from a 2,000+ attendee blockchain summit in Dubai to invite-only VC dinners and ecosystem roundtables. Rather than standalone moments, every event was integrated into a broader narrative and partnership strategy spanning Europe, MENA, and Asia.
Token launches live or die by narrative consistency. I led marketing and communications for a major restaking protocol's token launch – aligning exchanges, partners, creators, media, and community across Asia, Europe, MENA, and North America around a single story. $2B+ TVL before the story even needed to be told twice.
The best ideas come when you're out in the world — curious, open, and present. Travel has shaped how I think about audiences, culture, and what resonates across very different contexts.
I'm always open to conversations about emerging tech narratives, ideas worth exploring, or just a good chat about what's next in Web3. Let's build something people remember.
Reach out directly – I usually respond within a day.