I’ve built and scaled ambassador programs that turned early believers into powerful evangelists. At Scallop and KernelDAO, I designed frameworks, incentives, and activations that expanded communities into the hundreds of thousands, driving organic growth and sustained engagement.

What I Did

• Created ambassador frameworks: clear tiers, KPIs, and reward structures.

• Designed onboarding funnels & toolkits (guides, referral systems, community playbooks).

• Activated regional groups across India, Europe, SEA, UAE, South Korea, China, and the US.

• Integrated ambassadors into major campaigns & launches (Scallop Everest stunt, Kernel TGE, Kernel Mainnet).

• Encouraged co-created content: blogs, tutorials, Twitter/X threads, AMAs, explainer videos.

Results

• Scallop Ambassador Program: scaled to 700K+ members, fueling organic awareness for the Banking App, Cards, and E Money Network.

• KernelDAO Ambassador Program: scaled to 500K+ members, amplifying restaking education and launch campaigns to millions of impressions.

• Overall impact: ambassadors drove authentic content, global adoption, and lasting brand equity, ensuring launches converted into sticky communities.

Key Learnings / Playbook

• Community-led growth requires structure + freedom: give direction, but let ambassadors localize.

• Incentives should be multi-dimensional (not just tokens → include recognition, exclusives, access).

• Integration with product and campaign milestones keeps ambassadors energized and relevant.

• Early evangelists are not just marketers, they become trust anchors for the ecosystem.